Samsung projects ad on a building
In the Netherlands, the other country of the footballers-actors, Samsung projected a very realistic film on a historical building in Amsterdam. We got the impression that the building fissures, butterflies go out, then it fills with water... Great sensation!
This animation was to promote new Samsung's televisions LCD-LED in 3D of the mark. (Highly profitable products however with still a limited interest, see how to choose a TV.)
There it's not really 3D, all is projected on the building which is used as a screen. The 3rd dimension effect is obtained thanks to the shades and with the size of the objects which seems to leave the concrete.